BIO

I am an award-winning Creative Director, Designer, Copywriter and Illustrator who has worked in a variety of creative sectors over the last 25 years. Areas include: advertising, design, copywriting, TV, radio, digital, direct mail, packaging, shopper marketing, illustration and activation.

I believe a Creative Director guides the story behind the brand’s soul—crafting ideas from spark to execution, and shaping how the world sees, feels, and remembers.

I have designed stamps, national currency and one of the rarest Rolling Stones single covers ever released.

Awards: Shark Awards, IDMA, NNI Press Awards, IMC European Gold, APMC Grand Prix.

Explore the following portfolio sites to view skillsets:

Design

Since 2018, I have operated Brandish Design & Advertising, delivering advertising, copywriting, design, and illustration services to clients such as Aer Lingus, UNICEF, Frylite, Rethink Ireland, Down Syndrome Ireland, and The Charities Institute of Ireland.

Advertising

With 25 years of experience as an Art Director, designer, copywriter, and illustrator, I have taken projects from initial concept through to final production. I have worked with leading agencies, including Ogilvy & Mather, Grey Toronto, Javelin, Goosebump, BBDO, Ringers, Edelman and Core, to deliver innovative and effective advertising campaigns.

Illustration

Over the years, I have illustrated a wide variety of projects, showcasing a diverse range of styles. My notable achievements include designing national currency, commemorative stamps, and a rare Rolling Stones single.

Copywriting

I have written for TV, radio, digital and print, crafting scripts and content for a diverse range of clients. My work emphasizes storytelling and clarity, engaging audiences across multiple platforms.

Beverage Packaging

Through Top Shelf Studio, I specialize in providing design and copywriting services tailored to the beverage industry. My work has been recognized with Shark Awards for design excellence, and I often rely on my illustration skills to create distinctive and memorable packaging solutions.